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LIFE IS WAITING
Etihad Airways (UAE)

There's no bigger enemy to a contagious disease than travel, especially international travel. 
So when Etihad Airways had to bring people back to booking flights with Etihad, we had to find a good enough reason to ask people to travel again. 

The UAE being home to one of the largest migrant populations of the world, the pandemic meant being stuck in a foreign country for an indefinite period of time, far away from your home and loved ones. The period of time in which someone was supposed to get married, someone was supposed to be there for the birth of a niece who they now could only see on video calls, or simply the time when they could have been home having a simple meal with their family.  

We made a film that spoke to those people, the people who's life was waiting to be experienced on the other side of a flight. 

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