DIGITAL LAUNCH CAMPAIGN
Airtel TV App
The beginning of 2018 marked one of the biggest milestones for Airtel as it branched into the VOD + OTT space with Airtel TV App. While a TVC was rolled out to create awareness. The challenge for us (the digital agency) was to ensure a high volume of downloads.
The big idea was to identify all the moments when people desperately feel the need for a portable TV that can be carried around, and remind them that now its possible with Airtel TV App.
Film 1
The launch being around a time when cricket was going to be the biggest talking point, most of our communication assets were crafted to ride the wave.
Film 2
Commute was our second trigger point, as reality is that most people are hooked on their phones while in a public transport.
Our offering – LIVE TV on the go.
Bumper Ads
Instagram Stories
On social we dived deeper into everyday situations when the need to be entertained is at its peak.
THE CAMPAIGN ALSO FEATURED ON THINK WITH GOOGLE, FOR ITS INNOVATIVE USE OF YOUTUBE AD FORMATS.
